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Phishing Attack Campaign Analytics

3 min read

Viewing launched campaigns in PhishGrid is a straightforward process that allows you to oversee the ongoing progress and results of your phishing simulations. Here’s a general guide on how to view your active and past campaigns within the PhishGrid platform:

Step 1: Access Campaigns Section

Log in to your PhishGrid Dashboard.
Navigate to the ‘Campaigns’ tab on the sidebar menu to see a list of all your campaigns.

Step 2: View particular campaigns

Look for the campaign you wish to view. Campaigns are usually listed with details like the campaign name, Number of targets, and launch date.

Understanding campaign statistics

Phish Rate

Phishing Attack Campaign Analytics
  • The phishing rate is the ratio of users who clicked on a link, opened an attachment, or otherwise interacted with the phishing email in a manner that would have compromised security in a real attack.
  • It is calculated by dividing the number of “failures” by the total number of targets in the campaign and multiplying by 100 to get a percentage.

Attack Funnel

Phishing Attack Campaign Analytics

The attack funnel in PhishGrid visualizes the stages of your phishing simulation from the initial number of emails sent to the final number of users who fell for the phishing attempt. It helps you understand at which stage users are most susceptible and provides insights into how effective the email’s content is at each step. The funnel might show stages such as:

  • Emails Sent
  • Successfully viewed
  • Successfully phished

Phished Targets

Phishing Attack Campaign Analytics

The ‘Phished Target’ statistic highlights the specific individuals who interacted with the phishing attempt in a compromising way. This could include actions like clicking a link, downloading an attachment, or providing sensitive information. Understanding who is getting phished can help target subsequent training more effectively.

Overall Statistics

Phishing Attack Campaign Analytics

Overall statistics provide a high-level overview of campaign success. This can include metrics such as:

  • Total number of targets
  • Percentage who opened the email
  • Percentage who clicked
  • Overall Phish Rate

These statistics help measure the campaign’s impact and effectiveness.

Department Wise Vulnerability

Phishing Attack Campaign Analytics

This aspect of content analysis breaks down the data by department, showing which areas of your organization are more vulnerable to phishing attacks. High vulnerability in a particular department might indicate a need for more focused training or policy changes within that group.

Campaign Resources

Phishing Attack Campaign Analytics

Campaign resources refer to any content or assets used within your phishing simulation. This could include:

  • Email templates
  • Landing pages
  • Educational material linked within the email

Reviewing these resources can help determine what was most effective or what might need improvement.

Activity Logs

Phishing Attack Campaign Analytics

The activity log provides a detailed record of all interactions with the phishing campaign. It can include timestamps for when emails were opened, links clicked, and data entered. The log is useful for tracking the sequence of actions taken by users and identifying patterns in behavior.

By analyzing these components in PhishGrid during content analysis, you can obtain valuable insights into the effectiveness of your phishing campaigns and where your cybersecurity training needs to focus. It allows you to tailor your educational efforts, improve your content, and ultimately strengthen your organization’s defense against phishing attacks.

Updated on April 10, 2024

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Create your first campaign
Table of Contents
  • Step 1: Access Campaigns Section
  • Step 2: View particular campaigns
  • Understanding campaign statistics
    • Phish Rate
    • Attack Funnel
    • Phished Targets
    • Overall Statistics
    • Department Wise Vulnerability
    • Campaign Resources
    • Activity Logs
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