Enhancing Cybersecurity: How to Design a Phishing Email Simulation Campaign and Protect Your Data-2023

Enhancing Cybersecurity: How to Design a Phishing Email Simulation Campaign and Protect Your Data-2023


Implementing a phishing email simulation campaign plays a vital role in strengthening an organization’s cybersecurity defenses. By replicating phishing attacks, businesses can educate their staff about the perils of phishing and empower them to identify and steer clear of malicious emails. This proactive strategy enables organizations to evaluate their vulnerabilities and adopt essential security measures. In this guide, we will delve into the essential steps of designing a successful phishing email simulation campaign. From setting clear objectives and identifying the target audience to creating compelling content and executing the campaign, we will provide insights to help organizations safeguard themselves against real-world phishing threats and minimize potential risks.

When creating a security awareness program, the most difficult question security managers face is how to design a phishing email simulation that will work.

Phishing Simulation Vs Phishing Attack

Phishing simulation involves intentionally replicating phishing attacks in a controlled environment, such as within an organization’s network or among its employees. The primary purpose of phishing simulation is to enhance awareness, provide education, and assess the susceptibility of individuals or the organization to phishing attacks. Simulated phishing emails are sent, mimicking real-world techniques, but without posing any genuine threat. The objective is to evaluate how individuals respond to these simulations and offer training to improve their ability to identify and avoid actual phishing attempts in the future.

On the other hand, a phishing attack refers to a malicious effort by cybercriminals to deceive individuals or organizations with the aim of obtaining sensitive information, including usernames, passwords, credit card details, or personal data. Phishing attacks typically involve the distribution of deceptive emails that appear authentic, often impersonating reputable entities or individuals. These emails often contain links to fraudulent websites or malicious attachments. The ultimate goal of a phishing attack is to trick the recipient into divulging confidential information or unwittingly installing malware on their system.

Why is Phishing Simulations Important

  1. Heightened Awareness: Conducting phishing simulations helps individuals and organizations become more aware of the tactics and methods employed by cybercriminals. By experiencing simulated phishing attacks, participants gain firsthand knowledge of common phishing techniques, enabling them to better recognize and defend against real threats.
  2. Employee Education: Phishing simulations serve as effective training tools for employees, equipping them with the knowledge and skills to identify and respond appropriately to phishing attempts. Through these simulations, employees learn to be cautious, avoid clicking on suspicious links, and report potential phishing incidents, thereby strengthening the overall security posture of the organization.
  3. Vulnerability Assessment: Phishing simulations provide insights into an organization’s vulnerability to phishing attacks. By measuring the response rate and success rate of simulated phishing emails, organizations can identify areas of weakness and implement targeted improvements to fortify their defenses. This helps prevent potential breaches and data compromises.
  4. Reinforcement of Security Practices: Regular phishing simulations reinforce security practices within an organization. They serve as reminders for employees to remain vigilant, follow established security

Steps to design a phishing email simulation

  1. Choose target

    Choose a target audience for your phishing simulation. This could be a particular department or role within your organization, such as IT or finance. Understand the type of data that could be targeted with a phishing attack and the potential implications.

  2. Design a phishing email

    Design an email that looks authentic and would be likely to draw the target’s attention. To do this, research the legitimate emails they receive, and use similar language, design and layout. Choose a realistic scenario. Think about what type of phishing attack you want to simulate. You may want to focus on a specific type of attack, such as a fake job offer, or a more general attack, such as a fake bank alert.

  3. Add a Call-to-Action

    Include a call-to-action in the email, such as a link or attachment, which will lead the target to a website or download an infected file. This could be a link to an external website or an attachment with malicious code.

  4. Customize your message

    Customize your phishing email so it is tailored to the target’s interests and needs. Make sure the message is urgent and encourages the target to take action.

  5. Send & monitor results

    Send out the email. After everything is set up, you can now send out the email to your target. Keep in mind that you should never send out phishing emails to people without their consent. Set up monitoring tools to track how many people open the phishing email and click on the malicious link or attachment. This will provide you with valuable insights into how effective your phishing simulation is.

  6. Follow-up with user education

    After the phishing simulation is complete, use the results to educate users on how to recognize phishing attacks in the future. This could include training on spotting suspicious links, attachments, and emails.


How do I create a phishing template?

Creating a phishing template involves crafting an email that closely resembles a legitimate communication to deceive recipients.

The following points are necessary to create a good phishing template.

1. Understand the Goal
2. Choose a Scenario
3. Craft a Convincing Subject Line
4. Personalize the Content
5. Use Professional Language
6. Create a Sense of Urgency

What is a phishing email simulation?

A phishing email simulation is a controlled and simulated exercise designed to imitate real phishing attacks within an organization. It involves sending simulated phishing emails to employees or individuals to assess their susceptibility to such attacks and to provide them with educational training on recognizing and avoiding phishing attempts

How much does phishing simulator cost?

The cost of a phishing simulator can vary depending on various factors, including the features, functionality, and the provider you choose. Some phishing simulator tools offer basic functionalities at no cost, while others provide more advanced features and require a subscription or licensing fee.

What are the ways to increase phishing awareness?

Phishing Awareness can be increased using

1. phishing simulation exercise
2. Phishing Awareness training

List out few templates providers and simulators

1. office 365 attack simulator templates
2. Phishgrid
3. Microsoft attack simulator

Others – Phishing simulator online (have less features and templates)


In conclusion, designing a phishing email simulation campaign is a crucial step in strengthening an organization’s cybersecurity defenses. By conducting simulated phishing attacks, organizations can educate their employees about the risks of phishing, empower them to identify and avoid malicious emails, and assess their vulnerabilities. This proactive approach enables organizations to implement necessary security measures and better protect themselves against real-world phishing threats.

Throughout this guide, we have explored the key steps involved in designing an effective phishing email simulation campaign. From defining objectives and identifying the target audience to crafting convincing content and launching the campaign, each step plays a critical role in achieving the desired outcomes. By following these steps, organizations can create impactful simulations that enhance employee awareness, evaluate security measures, and foster a security-conscious culture.


Madhurendra is a passionate cybersecurity enthusiast with a strong interest in protecting the digital world from cyber threats. He has always been fascinated by technology and how it can be leveraged to improve our lives, but he also recognizes the potential dangers that come with increased connectivity and dependence on technology.